As part of the founding team of House of Good, an experiential space in Los Angeles, I brought a first of its kind O&O media-backed event space to market leading copy and positioning across all public-facing materials. Since its inception in 2023, I've been the primary ideator of all sold events, including activations for partners like Audible, Nike, L'Oreal, and Diageo, and have since seen the brand out of house for activations in NYC.

​

My contributions:

• House of Good website copywriting + user flow

• Creative strategy, activation ideas, and consumer journey strategy across all experiences

• Copywriting/editing across all events (signage, social, email)

• Talent management of contracted creator attendees + experts

​