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Client: Nike   |   2024   |   Creative Strategy

Well+Good partnered with Nike to launch the new Nike Pegasus 41, complete with custom social video, photography, and an immersive shoppable destination

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My contributions:

  • Creative strategy, from idea conception through execution

  • Overseeing video production and digital content

  • Copywriting/editing of script and immersive landing page

  • Overseeing talent contracting and management

The Results:

+CTR

Immersive article more than tripled CTR benchmark

+ER​

Instagram and Facebook Reels both exceeded ER benchmark

+KPIs​

Content outperformed control group on all four KPIs in a Nielsen Study

+16%

Increased purchase intent by 16%, double the Nielsen norm

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