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Client: Nike | 2024 | Creative Strategy
Well+Good partnered with Nike to launch the new Nike Pegasus 41, complete with custom social video, photography, and an immersive shoppable destination.
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My contributions:
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Creative strategy, from idea conception through execution
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Overseeing video production and digital content
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Copywriting/editing of script and immersive landing page
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Overseeing talent contracting and management
The Results:
+CTR
Immersive article more than tripled CTR benchmark
+ER​
Instagram and Facebook Reels both exceeded ER benchmark
+KPIs​
Content outperformed control group on all four KPIs in a Nielsen Study
+16%
Increased purchase intent by 16%, double the Nielsen norm




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