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Sole Support
Client
Nike
Role
Creative strategy, overseeing experiential strategy, video, talent, and copywriting/editing across every digital and experiential touchpoint.
Well+Good partnered with Nike to launch the Nike InfinityRN 4, designed to be Nike's most supportive shoe yet. To do so, we rallied around the idea of support, both in terms of the support of your shoe and the support of the running community around you. This manifested through an immersive destination, custom articles, social videos with real runner talent, a three-day pop-up, and a panel event. Both time spent and CTR on our immersive destination was over benchmark, and our social video engagement rate was up to 43.77%.
